Dienstag, 15. November 2005
nice lecture in businessweek abt. podcasting and it's revenue potentials.
some citings:
This month, pioneer Adam Curry is launching a podcast network, with 30 to 50 shows that will split ad revenues. The concept won Curry a $9.8 million investment from Kleiner Perkins Caufield & Byers and Sequoia Capital, two top venture firms in Silicon Valley. "We saw the amazing adoption across the Net, and it was obvious that there was a big opportunity," says Mark Kvamme, a partner at Sequoia.
Some models are emerging. Many podcasters are turning to sponsorships, which typically involve a 15- or 30-second audio ad at the beginning of the podcast. The popular podcasts usually set flat rates ranging from a few thousand dollars a month to as much as $45,000. In February, Volvo () agreed to pay $60,000 for a six-month sponsorship of the monthly podcast of Weblog Inc.'s Autoblog, as well as advertising on the site itself. Over that period, the show was downloaded 150,000 times.
Booming!
some citings:
This month, pioneer Adam Curry is launching a podcast network, with 30 to 50 shows that will split ad revenues. The concept won Curry a $9.8 million investment from Kleiner Perkins Caufield & Byers and Sequoia Capital, two top venture firms in Silicon Valley. "We saw the amazing adoption across the Net, and it was obvious that there was a big opportunity," says Mark Kvamme, a partner at Sequoia.
Some models are emerging. Many podcasters are turning to sponsorships, which typically involve a 15- or 30-second audio ad at the beginning of the podcast. The popular podcasts usually set flat rates ranging from a few thousand dollars a month to as much as $45,000. In February, Volvo () agreed to pay $60,000 for a six-month sponsorship of the monthly podcast of Weblog Inc.'s Autoblog, as well as advertising on the site itself. Over that period, the show was downloaded 150,000 times.
Booming!
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