"We absolutely recognize that blogging, just like the Internet, World Wide Web, Linux and open source, is a major initiative in the marketplace that we should be part of. This best way to be part of it is not to observe it passively but to do it actively,"
Irving Wladawsky-Berger, IBM's vice president of technical strategy and innovation and the company's highest-ranking blogger

sehr feiner Artikel.

Auch eine coole Aussage was "Brand Ownership" betrifft:

"In the world of the Internet, you don't own your brand. Your customers and your users own your brand. You're lucky if you get to shepherd it. That loss of control is very scary,"
David Sifry quoted.