France – ANJ, the French regulator has warned bookmakers about abnormal gambling promotion for the duration of the Euro 2020.
In France, the national regulator L’Autorité Nationale des Jeux (ANJ) has warned operators that “a line was crossed” in phrases of the volume of gambling advertisements in the course of Euro 2020.
It carried out a overview of operators’ marketing procedures soon after noting “questionable practices” during the event, which ended on July 13. It claimed it had identified abnormal advertising and marketing and circumstances of operators concentrating on adverts at younger folks.
At a meeting on July 20, it warned operators to “immediately reduce” marketing and to keep away from communications that stimulate young persons to gamble. It documented that 434 million on the net bets have been positioned all through Euro 2020.
It explained: “A line was crossed in conditions of marketing tension through this competitiveness, and it is very likely to lead to inquiries about the regulatory product put in spot for the subsequent 10 a long time. It is essential to significantly and straight away cut down the marketing stress for athletics betting.”
The regulator informed operators to conduct a mid-phrase review of promotional campaigns, threatening to impose sanctions on all those that really don’t comply. Operators agreed to change their marketing procedures.
ANJ explained it will hold a seminar with gambling dependancy authorities on September 21 2021 for the duration of which it will search for to attain a preset definition of extreme gambling. It will also start a consultation on advertising at the commencing of the new tutorial calendar year and will suggest new intervention actions if needed.
AND president Isabelle Falque-Pierrotin claimed: “The Euros experienced an particularly handy outcome simply because it highlighted and questioned problematic tactics for sports activities betting that the ANJ had identified through this 12 months.
As the ANJ is mindful of the risks that the current predicament poses to the defense of players, it needs to respond to them in a resolute and effective way with an action strategy that will swiftly result in the clarification of the relevant rules, the doable proposal of new intervention tools. and strengthened regulate or sanctions.”
At the begin of the year, ANJ closely criticised the advertising procedures of France’s two major state gaming monopolies, lottery operator La Française des Jeux (FDJ) and horseracing betting operator Pari-Mutuel Urbain (PMU).
In April, it instructed some operators to make improvements to their player defense strategies. New requirements to submit participant safety techniques were being introduced earlier this year as component of the regulator’s 5-pillar tactic for the future a few decades.
Past thirty day period in France, ANJ appointed Christel Fiorina to the new placement of director for marketplace, compliance and participant safety.
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