Fragt die renommierte HBS:
What Lutz and other executives recognize is that a blog is an incredibly effective yet low-cost way to:
* Influence the public "conversation" about your company: Make it easy for journalists to find the latest, most accurate information about new products or ventures. In the case of a crisis, a blog allows you to shape the conversation about it.
* Enhance brand visibility and credibility: Appear higher in search engine rankings, establish expertise in industry or subject area, and personalize one's company by giving it a human voice.
* Achieve customer intimacy: Speak directly to consumers and have them come right back with suggestions or complaints—or kudos.
What Lutz and other executives recognize is that a blog is an incredibly effective yet low-cost way to:
* Influence the public "conversation" about your company: Make it easy for journalists to find the latest, most accurate information about new products or ventures. In the case of a crisis, a blog allows you to shape the conversation about it.
* Enhance brand visibility and credibility: Appear higher in search engine rankings, establish expertise in industry or subject area, and personalize one's company by giving it a human voice.
* Achieve customer intimacy: Speak directly to consumers and have them come right back with suggestions or complaints—or kudos.
