2nd day starting - I missed Mena Trott from Six Apart... (Dana tracked it)

The day is starting with the RSS Panel. With Fergus Burns from Nooke, Scott Rafer/CEO Wireless Ink, Dana van DenHeuvel/Pheedo, Steve Olechowski/FeedBurner, Greg Reinacker/NewsGator.

It started with questions about RSS behaviour to the panel and there really were people admiting that they subscribe to more than 500 RSS Feeds (get a life!).

The panel just started of to "look into their crystal ball"...

* IRSS ist highly relevant for the ad business...
* we have to stop counting impressions (regarding ad business)
* Is RSS the new Worm/Virus environment?
* Maybe yes beause it is the transportation environment but these are problems the industry had with other options before and those got solved too...
* challenge to publishers - how do you monetize on this new content distribution method in a way which appeals to the readers AND the advertising industry?
* Next year we will be talking mostly about CRM! (in context of RSS)
* The term RSS will go away, because we have to explain ourselfs to humans now! Microsoft will probably call it "Webfeed"

lesblogs