Wow - seit langem eines der großartigsten Dinge die ich gelesen habe - Jason Pontin, Editor von Technology review macht sich seine Gedanken über die Zukunft - and he's damn right... congrats!
The Internet has discomforted many industries, but traditional publishing is particularly unhappy. Readers (especially young readers) are spending more time online: increasingly, they want their information to be timely, searchable, personalized, and part of a social network. At the same time, advertisers are spending more money on interactive media: they are demanding efficiency, accountability, and a measurable return on their investments. The former's preferences would matter less were it not that the latter has sponsored the costs of print publication.
With the encouragement of MIT (which owns Technology Review), we have done what many publishers yearn to do, but dare not: we have turned our business upside down. Technology Review has been a print magazine with a website; from now on, we will be an electronic publisher that also prints a magazine.
The Internet has discomforted many industries, but traditional publishing is particularly unhappy. Readers (especially young readers) are spending more time online: increasingly, they want their information to be timely, searchable, personalized, and part of a social network. At the same time, advertisers are spending more money on interactive media: they are demanding efficiency, accountability, and a measurable return on their investments. The former's preferences would matter less were it not that the latter has sponsored the costs of print publication.
With the encouragement of MIT (which owns Technology Review), we have done what many publishers yearn to do, but dare not: we have turned our business upside down. Technology Review has been a print magazine with a website; from now on, we will be an electronic publisher that also prints a magazine.
