pfffh - ziemlich heiße Woche in Berlin. Nicht nur klimatisch ;-)
Es hat wirklich jede Menge Spaß gemacht, nicht nur als Unternehmen hinter dem Weblog Projekt des Jahres zu stehen, sondern ein paar Tage als Guestblogger auch dabei zu sein.
Ganz abgesehen von den großartigen matches die ich gesehen habe (Italy vs. Ghana und Argentina vs. Serbia Montenegro, ein match das schon durch die Anfahrt und Diegos Anwesenheit genial war, vom Ergebnis ganz zu schweigen) war es v.a. genial, weil ich Gelegenheit hatte Leute wie Anil de Mello von mobuzz.tv oder Gabe McIntyre von xolo.tv (der grad im Rahmen der vloggercon in SF ein Interview mit Scoble machte!) persönlich näher kennen zu lernen.
Anil, der +2 Mio viewer pro Monat hat und das Format Videocast wie kein 2. (abgesehen von rocketboom) geprägt und mitentwickelt hat, ist nicht nur ein Visionär, toller Unternehmer sondern auch ein extrem netter Typ. Erst durch den Kontakt mit Leuten wie ihm wird klar wie unterentwickelt die Blogosphere im deutschen Sprachraum leider nach wie vor ist (egal ob bei Blogs, Podcasts oder Videocasts). Wir können durch solche Projekte alle nur lernen und profitieren. Vor allem interessant ist, dass sich die Leute hier von der Idee der "One man show" längst verabschiedet haben und mit wendigen Teams von bis zu 6-8 Leuten eben nicht nur höhere Qualität liefern sondern diese auch nachhaltiger. Im deutschen Sprachraum ist eigentlich nur Johnny am Weg dort hin, sonst wenig bis nix am Horizont.
Inzwischen gibts auch reihenweise großartiges internationales Feedback zu dem Projekt, das unsere Arbeit bestätigt und auch unsere internationalen Ansprüche unterstreicht:
We all Speak Football, which is essentially a mash-up of Real World takes on Social Media Revolution takes on GOOOOOOOOOOOOAAAAAALLL. [...] This looks like a really well crafted and nurtured effort.
bei Jaffe Juice
[...]Rather than going with student bloggers, Coke recruited exerienced bloggers, including some of the cream of the crop in Europe, for its Weallspeakfootball blog. Blackshaw quotes Philipp Bodzenta, Coke's director of global marketing communications, who says "The Torino initiative received very positive feedback, but some of the students we enrolled had limited experience in blogging."
It's a good move. Though Coke says it was pleased by the results from Torino, I was pretty underwhelmed by them. What they're doing now has more energy and verve.
Businessweek
I am glued to the World Cup games this weekend and am wondering whether there are some blogs that are breaking out as must reads. Up until now, I have been working on, ok, work, so haven't had time to check out anything out, besides the marketing blog that Coke is doing, Nike's Joga, and the news aggregation I have seen at Google.
und nochmal Businessweek
In addition to its usual duties as a major event sponsor, Coke is empowering an ambitious blogging platform fortified by a network of experienced volunteer bloggers called "weallspeakfootball.com." More than 30 bloggers representing over 15 countries are now enrolled, and some of the best names in European multimedia blogging will participate. Many others are still signing up. The heart and soul of the effort is a large "flat" in the heart of Berlin, where the bloggers can connect, engage, sleep, eat, drink (Coke products, I presume; definitely not Pepsi), practice foreign languages, scream out the window, and, of course, blog in a Wi-Fi-on-steroids environment.
sowie bei ClickZ
The brand is essentially creating an entire program around a community of bloggers and a site entitled WeAllSpeakFootball.com They have recruited a diverse group of bloggers to blog their hearts delight about their experiences around the FIFA World Cup. Moreover, they have sponsored a 220 square meter flat (with killer view, the bloggers claim) right smack in the center of Berlin for use by "live" bloggers (and their friends, presumably).
bzw. bei Pete Blackshaw.
It way too early to hoist this up as a "best in class" case study, but I do believe Coke is pushing some innovative ground here. Worth noting that much of the content being produced by a the video bloggers is very good, and reminds me of some of the programing on "CurrentTV." I think the key here is to keep the branding and/or sponsorship pushed as far to the background as possible.
nochmal Pete Blackshaw
Personally I think the most innovative bit of advertising in this world cup has come from Coke. Yes, Coke, and it’s not on Television, it’s called WeAllSpeaKFootball.com, and it’s a “group blog.”
Oh, and it’s not Coke trying to convince you that they give a crap about soccer, they are just providing a great place to talk about the cup and hear from people who are really passionate about it.
Karl Long in Experience Curve
Obviously, Coke is running a heavy promotional campaign. There are TV spots, banners at the game and an endless supply of Coke hats and water bottles. That's all to be expected and it's not what's generating buzz. The most powerful thing they're doing right now comes from their weallspeakfootball.com blogging network. Currently the network encompasses more than 30 bloggers from 15 different countries, including some of the best known European bloggers. It's becoming the MySpace of the World Cup, and you can bet this is a campaign soccer fans will remember long after the World Cup ends on July 9th.
by Bruce Clay
Es hat wirklich jede Menge Spaß gemacht, nicht nur als Unternehmen hinter dem Weblog Projekt des Jahres zu stehen, sondern ein paar Tage als Guestblogger auch dabei zu sein.
Ganz abgesehen von den großartigen matches die ich gesehen habe (Italy vs. Ghana und Argentina vs. Serbia Montenegro, ein match das schon durch die Anfahrt und Diegos Anwesenheit genial war, vom Ergebnis ganz zu schweigen) war es v.a. genial, weil ich Gelegenheit hatte Leute wie Anil de Mello von mobuzz.tv oder Gabe McIntyre von xolo.tv (der grad im Rahmen der vloggercon in SF ein Interview mit Scoble machte!) persönlich näher kennen zu lernen.
Anil, der +2 Mio viewer pro Monat hat und das Format Videocast wie kein 2. (abgesehen von rocketboom) geprägt und mitentwickelt hat, ist nicht nur ein Visionär, toller Unternehmer sondern auch ein extrem netter Typ. Erst durch den Kontakt mit Leuten wie ihm wird klar wie unterentwickelt die Blogosphere im deutschen Sprachraum leider nach wie vor ist (egal ob bei Blogs, Podcasts oder Videocasts). Wir können durch solche Projekte alle nur lernen und profitieren. Vor allem interessant ist, dass sich die Leute hier von der Idee der "One man show" längst verabschiedet haben und mit wendigen Teams von bis zu 6-8 Leuten eben nicht nur höhere Qualität liefern sondern diese auch nachhaltiger. Im deutschen Sprachraum ist eigentlich nur Johnny am Weg dort hin, sonst wenig bis nix am Horizont.
Inzwischen gibts auch reihenweise großartiges internationales Feedback zu dem Projekt, das unsere Arbeit bestätigt und auch unsere internationalen Ansprüche unterstreicht:
We all Speak Football, which is essentially a mash-up of Real World takes on Social Media Revolution takes on GOOOOOOOOOOOOAAAAAALLL. [...] This looks like a really well crafted and nurtured effort.
bei Jaffe Juice
[...]Rather than going with student bloggers, Coke recruited exerienced bloggers, including some of the cream of the crop in Europe, for its Weallspeakfootball blog. Blackshaw quotes Philipp Bodzenta, Coke's director of global marketing communications, who says "The Torino initiative received very positive feedback, but some of the students we enrolled had limited experience in blogging."
It's a good move. Though Coke says it was pleased by the results from Torino, I was pretty underwhelmed by them. What they're doing now has more energy and verve.
Businessweek
I am glued to the World Cup games this weekend and am wondering whether there are some blogs that are breaking out as must reads. Up until now, I have been working on, ok, work, so haven't had time to check out anything out, besides the marketing blog that Coke is doing, Nike's Joga, and the news aggregation I have seen at Google.
und nochmal Businessweek
In addition to its usual duties as a major event sponsor, Coke is empowering an ambitious blogging platform fortified by a network of experienced volunteer bloggers called "weallspeakfootball.com." More than 30 bloggers representing over 15 countries are now enrolled, and some of the best names in European multimedia blogging will participate. Many others are still signing up. The heart and soul of the effort is a large "flat" in the heart of Berlin, where the bloggers can connect, engage, sleep, eat, drink (Coke products, I presume; definitely not Pepsi), practice foreign languages, scream out the window, and, of course, blog in a Wi-Fi-on-steroids environment.
sowie bei ClickZ
The brand is essentially creating an entire program around a community of bloggers and a site entitled WeAllSpeakFootball.com They have recruited a diverse group of bloggers to blog their hearts delight about their experiences around the FIFA World Cup. Moreover, they have sponsored a 220 square meter flat (with killer view, the bloggers claim) right smack in the center of Berlin for use by "live" bloggers (and their friends, presumably).
bzw. bei Pete Blackshaw.
It way too early to hoist this up as a "best in class" case study, but I do believe Coke is pushing some innovative ground here. Worth noting that much of the content being produced by a the video bloggers is very good, and reminds me of some of the programing on "CurrentTV." I think the key here is to keep the branding and/or sponsorship pushed as far to the background as possible.
nochmal Pete Blackshaw
Personally I think the most innovative bit of advertising in this world cup has come from Coke. Yes, Coke, and it’s not on Television, it’s called WeAllSpeaKFootball.com, and it’s a “group blog.”
Oh, and it’s not Coke trying to convince you that they give a crap about soccer, they are just providing a great place to talk about the cup and hear from people who are really passionate about it.
Karl Long in Experience Curve
Obviously, Coke is running a heavy promotional campaign. There are TV spots, banners at the game and an endless supply of Coke hats and water bottles. That's all to be expected and it's not what's generating buzz. The most powerful thing they're doing right now comes from their weallspeakfootball.com blogging network. Currently the network encompasses more than 30 bloggers from 15 different countries, including some of the best known European bloggers. It's becoming the MySpace of the World Cup, and you can bet this is a campaign soccer fans will remember long after the World Cup ends on July 9th.
by Bruce Clay
