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Interesting enough - Fiveacross offers "Five Across Connect 1.8 Community Builder - the leading platform for social networking and online communities" and gives some loose infos on the product/plattform they offer. They have 3 clients (at least they communicate only 3) and they recently have been acquired by Cisco:

The Five Across platform, Connect Community Builder, empowers companies to easily augment their websites with full-featured communities and user-generated content such as audio/video/photo sharing, blogs, podcasts, and profiles. These user-interaction functions help companies improve the interaction with their customers and overall customer experience on their websites. Social networking functions are of unique interest to media companies, sports leagues, affinity groups and any organization wishing to increase its interaction with its online constituency.

"Cisco believes the network is the platform for organizations to connect with their constituents and for individuals to connect with each other," said Dan Scheinman, senior vice president and general manager of the Cisco Media Solutions Group (CMSG). "With the acquisition of Five Across, Cisco is taking an important step towards helping its customers evolve their website experience into something more relevant and valuable to the end-user."

Five Across was founded in 2003 and has 11 employees in San Francisco, Calif.. Upon close of the transaction the Five Across team and product portfolio will be integrated into CMSG led by Scheinman.

Wow, never thought that something so small would get attention from Cisco - what is Cisco's startegy behind deals like this? Also german Heise.de wrote about the deal.

More on CMSG:
Cisco Media Solutions Group, which will be responsible for developing and marketing infrastructure products that will help digital media content owners improve the content experience for consumers.